For the last 10 years, the #1 best-selling necklace at Kendra Scott has been the Elisa Pendant. To commemorate her success and revive the icon for a younger audience, the ‘Hey Elisa! Tour’ was created. The tour was a success, making stops at 8 college campuses.

I brought the icon, Elisa, to life as a character mascot. Participants at the tour spots could take a quiz to figure out 'Which Elisa are you?' This interactive experience introduced Elisa and her friends to a new generation!