Packaging Design
Packaging is one of my favorite ways to bring a brand to life — it’s tactile, intentional, and often the first physical touchpoint a customer has with a product. I’ve led packaging design at Kendra Scott for all non-jewelry items, developing everything from concept through production.
Holiday 25
For Kendra Scott Holiday 2025 I created custom illustrations for the gift wrap sleeve and bag tag. The artwork was inspired by the elaborate gingerbread themeing from the seasonal campagin.
12 days of joy advent box
Unwrap the wonder with the 12 Days of Joy Bestsellers Box. I worked with our vendor to create a custom size box that was custom fitted to the jewelry inside. The exterior of the box features an Ivory Mother of Pearl pearlized paper and gold foil. The idea behind the box was to keep it iconically Kendra Scott clean, simple, and elevated to showcase the product inside.
The 2021 Kendra Scott Collector’s Box was inspired by the ultimate Kendra collector. I was inspired by the maximalist product featured inside the box. I create a custom gradient for the exterior of the box inspired by the stones in the jewelry. For the interior I worked with our vendor to find a custom iridescent foil to highlight the numbers on the drawers.
