BRAND DESIGN
Yellow Rose
Yellow Rose by Kendra Scott is a ranch inspired collection—born out of Kendra’s love for her family’s Texas ranch. I drew from my own western heritage growing up in Colorado, when creating the art direction for this brand.
Collaborating closely with a talented team of graphic designers, I led the development of the brand’s color scheme, typography system, illustrations and packaging design.
Packaging Design
When I started to design the packaging for the brand, we wanted to make sure it matched our elevated boutique experience. We chose a simple, refined approach to allow the quality of our products to take center stage. The result is packaging that feels effortless, authentic, and enhances the overall experience of shopping a true boutique western brand.
Pieces of the Experience
Below are a few small mementos I created to enhance the customer experience in the store.
Catalog & Studio Direction
Below is the holiday catalog I created for Yellow Rose. As well as some creative laydowns I directed in studio for use in the catalog.
Illustrations
A series of custom illustrations designed to enhance various brand assets within the Yellow Rose creative direction. Each piece was crafted to reflect the brand’s western spirit with a playful, modern twist.
