ART DIRECTION
Game Day
For Kendra Scott's Game Day 2024 campaign, our team developed the concept 'Get Game Day Ready,' inspired by collegiate sports and integrated with our Back to School messaging.
Creative Laydowns
Below is the photography I directed for our seasonal creative laydowns. These are used across the campaign for web, email and retail images.
Digital Assets
Below, you'll find examples showcasing how the final art direction was implemented across various platforms, including our campaign video, homepage banner, email, and web ads.
Print Assets
In our retail stores, the Game Day campaign was customized to create a personalized shopping experience. Each store featured Game Day colors that reflected the local university's spirit—such as Burnt Orange in our Austin locations—bringing a unique and localized touch to the campaign’s visual identity.
